Institut für Technikfolgenabschätzung Elektronische Publikation
|
epub.oeaw – Institutionelles Repositorium der Österreichischen Akademie der Wissenschaften epub.oeaw – Institutional Repository of the Austrian Academy of Sciences
A-1011 Wien, Dr. Ignaz Seipel-Platz 2
Tel. +43-1-515 81/DW 3420, Fax +43-1-515 81/DW 3400 http://epub.oeaw.ac.at, e-mail: epub@oeaw.ac.at |
|
DATUM, UNTERSCHRIFT / DATE, SIGNATURE
BANK AUSTRIA CREDITANSTALT, WIEN (IBAN AT04 1100 0006 2280 0100, BIC BKAUATWW), DEUTSCHE BANK MÜNCHEN (IBAN DE16 7007 0024 0238 8270 00, BIC DEUTDEDBMUC)
|
Institut für Technikfolgenabschätzung Elektronische Publikation
Michael Ornetzeder
doi:10.1553/ita-pa-MO-01-1 Taylor&Francis
Abstract: Technology Analysis & Strategic Management, 13 (2001): 1, 105-115 A central claim of sustainable development is the far-reaching use of renewable forms of energy. This article focuses on the fact that solar water heaters are much more popular in Austria than in most other European countries. The enormous success of solar heaters in the 1990s is explained by two speci!c social phenomena that only can be observed in Austria: !rst, by a self-construction movement, consisting of single do-it-yourself groups started in the early 1980s that has spread throughout Austria. A major aspect of this movement was a comprehensive diÚusion strategy that made it easy for nearly everyone to get a solar water system. Second, an atypical group of adopters were responsible for the unexpected dissemination success. Most of these early adopters were households in rural regions, interested in solar heaters due to a feature that already played a central role in the very beginning of this technology—more personal comfort. The close connection between the self-construction movement and early users enabled ongoing technical improvements of the system, which were adopted by commercial producers and installation companies. Published Online: 2013/10/06 18:42:13 Document Date: 2001/07/15 18:41:00 Object Identifier: 0xc1aa5576 0x002f0a8e Rights: . Fallweise veröffentlicht das Institut für Technikfolgen-Abschätzung zu Themen der Technikfolgen-Abschätzung in elektronischem Format. |
epub.oeaw – Institutionelles Repositorium der Österreichischen Akademie der Wissenschaften epub.oeaw – Institutional Repository of the Austrian Academy of Sciences
A-1011 Wien, Dr. Ignaz Seipel-Platz 2
Tel. +43-1-515 81/DW 3420, Fax +43-1-515 81/DW 3400 http://epub.oeaw.ac.at, e-mail: epub@oeaw.ac.at |