Institut für Technikfolgenabschätzung Elektronische Publikation
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Institut für Technikfolgenabschätzung Elektronische Publikation
Astrid Mager
doi:10.1553/ita-pa-AM-12-3 Eigenverlag/Self
Abstract: Information, Communication & Society 2012, pp. 1-19, iFirst Article This article investigates how the new spirit of capitalism gets inscribed in the fabric of search algorithms by way of social practices. Drawing on the tradition of the social construction of technology (SCOT) and 17 qualitative expert interviews it dis- cusses how search engines and their revenue models are negotiated and stabilized in a network of actors and interests, website providers and users first and foremost. It further shows how corporate search engines and their capitalist ideology are solidi- fied in a socio-political context characterized by a techno-euphoric climate of inno- vation and a politics of privatization. This analysis provides a valuable contribution to contemporary search engine critique mainly focusing on search engines’ business models and societal implications. It shows that a shift of perspective is needed from impacts search engines have on society towards social practices and power relations involved in the construction of search engines to renegotiate search engines and their algorithmic ideology in the future. Keywords: search-engine social-construction-of-technology new-spirit-of-capitalism Google information-economy ideology Published Online: 2014/07/03 19:44:06 Document Date: 2012/06/13 19:43:00 Object Identifier: 0xc1aa5576 0x0030eeed Rights: . Fallweise veröffentlicht das Institut für Technikfolgen-Abschätzung zu Themen der Technikfolgen-Abschätzung in elektronischem Format. |
epub.oeaw – Institutionelles Repositorium der Österreichischen Akademie der Wissenschaften epub.oeaw – Institutional Repository of the Austrian Academy of Sciences
A-1011 Wien, Dr. Ignaz Seipel-Platz 2
Tel. +43-1-515 81/DW 3420, Fax +43-1-515 81/DW 3400 http://epub.oeaw.ac.at, e-mail: epub@oeaw.ac.at |