Institut für Technikfolgenabschätzung Elektronische Publikation
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DATUM, UNTERSCHRIFT / DATE, SIGNATURE
BANK AUSTRIA CREDITANSTALT, WIEN (IBAN AT04 1100 0006 2280 0100, BIC BKAUATWW), DEUTSCHE BANK MÜNCHEN (IBAN DE16 7007 0024 0238 8270 00, BIC DEUTDEDBMUC)
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Institut für Technikfolgenabschätzung Elektronische Publikation
Astrid Mager
doi:10.1553/ita-pa-AM-12-4 Eigenverlag/Self
Abstract: first monday. peer-reviewed journal on the internet, Vol. 17, No. 10, 01/10/2012 This paper challenges the democratic ideal of the Web as a new public sphere in the medical context. Drawing on a mix of methods it investigates how different Web site providers configure and position their diabetes sites in the multitude of online health information, search engine results in particular. Building on insights gained from critical new media studies and medical sociology, it shows that a range of power relations and information politics are involved in these practices, triggering information visibility hierarchies and a commercialisation of online health information, partly overlapping with off–line contexts. To conclude, it argues for reconsidering the democratic ideal of the Web and focusing on market dynamics involved in the production of medical Web information co–produced by Web site providers and search engine algorithms. Published Online: 2014/07/03 19:49:09 Document Date: 2012/06/12 19:48:00 Object Identifier: 0xc1aa5576 0x0030eeee Rights: . Fallweise veröffentlicht das Institut für Technikfolgen-Abschätzung zu Themen der Technikfolgen-Abschätzung in elektronischem Format. |
epub.oeaw – Institutionelles Repositorium der Österreichischen Akademie der Wissenschaften epub.oeaw – Institutional Repository of the Austrian Academy of Sciences
A-1011 Wien, Dr. Ignaz Seipel-Platz 2
Tel. +43-1-515 81/DW 3420, Fax +43-1-515 81/DW 3400 http://epub.oeaw.ac.at, e-mail: epub@oeaw.ac.at |