Institut für Technikfolgenabschätzung Elektronische Publikation
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Institut für Technikfolgenabschätzung Elektronische Publikation
Astrid Mager
Search engine imaginary – Visions and values in the co‐production of search technology and Europe ()
doi:10.1553/ita-pa-AM-2017 Eigenverlag/Self
Abstract: Social Studies of Science 47(2): 240-262. This article discusses the co-production of search technology and a European identity in the context of the EU data protection reform. The negotiations of the EU data protection legislation ran from 2012 until 2015 and resulted in a unified data protection legislation directly binding for all European member states. I employ a discourse analysis to examine EU policy documents and Austrian media materials related to the reform process. Using the concept ‘sociotechnical imaginary’, I show how a European imaginary of search engines is forming in the EU policy domain, how a European identity is constructed in the envisioned politics of control, and how national specificities contribute to the making and unmaking of a European identity. I discuss the roles that national technopolitical identities play in shaping both search technology and Europe, taking as an example Austria, a small country with a long history in data protection and a tradition of restrained technology politics. Keywords: austrian-media co-production european-identity european-policy google privacy search-engine sociotechnical-imaginary Published Online: 2018/01/30 16:08:33 Document Date: 2017/12/28 16:00:00 Object Identifier: 0xc1aa5576 0x003754cd Rights: . Fallweise veröffentlicht das Institut für Technikfolgen-Abschätzung zu Themen der Technikfolgen-Abschätzung in elektronischem Format. |
epub.oeaw – Institutionelles Repositorium der Österreichischen Akademie der Wissenschaften epub.oeaw – Institutional Repository of the Austrian Academy of Sciences
A-1011 Wien, Dr. Ignaz Seipel-Platz 2
Tel. +43-1-515 81/DW 3420, Fax +43-1-515 81/DW 3400 http://epub.oeaw.ac.at, e-mail: epub@oeaw.ac.at |