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ITA Dossiers
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Verlag der Österreichischen Akademie der Wissenschaften Austrian Academy of Sciences Press
A-1011 Wien, Dr. Ignaz Seipel-Platz 2
Tel. +43-1-515 81/DW 3420, Fax +43-1-515 81/DW 3400 https://verlag.oeaw.ac.at, e-mail: verlag@oeaw.ac.at |
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DATUM, UNTERSCHRIFT / DATE, SIGNATURE
BANK AUSTRIA CREDITANSTALT, WIEN (IBAN AT04 1100 0006 2280 0100, BIC BKAUATWW), DEUTSCHE BANK MÜNCHEN (IBAN DE16 7007 0024 0238 8270 00, BIC DEUTDEDBMUC)
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ITA Dossiers, pp. , 2015/04/30
-> Global IT companies collect data to provide personalised advertising.
-> These business practices are contradicting European values and legislations.
-> The European data protection reform aims at forcing companies such as Google to respect European fundamental rights.
-> The implementation of this vision in form of political practices is characterised by friction and conflict.
-> In addition to the regulation of global search engines, Europe should focus on law enforcement and privacy-friendly technologies.
Author: Astrid Mager
Keywords: ita-dossier google global-search-engines glocal-search