Institut für Technikfolgenabschätzung Elektronische Publikation
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Institut für Technikfolgenabschätzung Elektronische Publikation
Astrid Mager
doi:10.1553/ita-pa-AM-2018 Eigenverlag/Self
Abstract: New Media & Society, published online 18/2/2018 (https://doi.org/10.1177/1461444818757204) In this article, I investigate internet governance in practice by focusing on search engines, Google in particular. Building on STS‐grounded internet governance research, I ask how different stakeholders interpret governing by algorithms, the governing of algorithms, and the limits of various governing modes when considering local specificities. To answer these questions, I conducted 18 qualitative interviews with key experts involved in search engine governance from four distinct societal domains: policy, law, civil society and the IT sector (from Austria and/ or the European level). In this analysis, I show that perceptions of search engine governance are shaped in specific cultural contexts, but also within particular social groups and their situated knowledges. I further elaborate how joint efforts are imagined as a means to challenge powerful search engines and their governing abilities cutting through different societal arenas and areas of expertise. Finally, I discuss implications of this analysis regarding the complex relationship between global technology and local cultures. Published Online: 2018/03/08 18:07:10 Document Date: 2018/03/08 18:00:00 Object Identifier: 0xc1aa5576 0x0037695e Rights: . Fallweise veröffentlicht das Institut für Technikfolgen-Abschätzung zu Themen der Technikfolgen-Abschätzung in elektronischem Format. |
epub.oeaw – Institutionelles Repositorium der Österreichischen Akademie der Wissenschaften epub.oeaw – Institutional Repository of the Austrian Academy of Sciences
A-1011 Wien, Dr. Ignaz Seipel-Platz 2
Tel. +43-1-515 81/DW 3420, Fax +43-1-515 81/DW 3400 http://epub.oeaw.ac.at, e-mail: epub@oeaw.ac.at |