-> Big data is among the most recent technology hypes that promises to win new insights and enhance decision-making in a variety of contexts.
-> This kind of technology-aided data analysis is framed as panacea to handle complexity, reduce uncertainty and predict future events.
Big data bears potential for model-based learning. Tapping this potential requires a deeper understanding of its functioning and its perils.
Big data can increase complexity and automation which may trigger unintended societal events. Reducing its risks requires transparency, accountability and verifiability of big data analysis.