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MARKETING TRIFFT FORSCHUNG

    Johannes Ebner, Peter Färberböck , Stefan Schwaiger

digital humanities austria 2018. empowering researchers, pp. 117-122, 2020/01/22

empowering researchers

doi: 10.1553/dha-proceedings2018s117

doi: 10.1553/dha-proceedings2018s117


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doi:10.1553/dha-proceedings2018s117



doi:10.1553/dha-proceedings2018s117

Abstract

Since the Bologna Process, the competition in higher education grew harsher. Thus, a target group oriented marketing approach in websites is desperately needed. This article depicts the approach of the Department of History of the University of Salzburg.

Keywords: Content Marketing, Science Marketing, Audience-Oriented Digitalization